THERE’S NO SUCH THING
AS GOOD OR BAD NEWS.
TWENTY-FIRST CENTURY HUMANITY
FACES TWO DAUNTING CHALLENGES:
UNDERSTANDING AND EMBRACING
THE REINVENTION OF THE WORLD.
The 11 premises
-
You are in a showcase 24X7. Only an increasingly tenuous and transparent line separates you from your audience. Position yourself clearly and authentically. Your contacts are increasingly capable of identifying blunders. If you make a mistake, admit it. Be truthful. Authenticity and courage are enchanting qualities. Fake is out.
-
Information and technology are commodities, period! Your audience needs judicious and reliable curators, and reliability is built through two-way relationships. In the Data Tsunami we live in, make a commitment to filtering, informing and surprising. Anticipate, find out what your audience wants, needs, and does not know it yet.
-
The culture of participation rejects fortresses, tall and insurmountable walls. The ivory tower is out: Where there are walls, create openings. Join, share, get together, humanize yourself. Investigate the many opportunities that the multidimensional world offers.
-
Dualism and polarization are proven restrictive. Help build a culture of dialogue and collective creation on different platforms. Think open, flexible, multiple concepts. Reject absolute truths. None deserves credit. The truth is multifaceted and allows varying interpretations and narratives. Learn to contextualize.
-
The world is in the cloud, accessible and without boundaries, and strong evidence points to it being in yet another equally unlikely space in the near future. Accept the unimaginable. Assume the possibility of new formats and new configurations; mobile means living, it means convenience, it is to recreate experiences. Think mobile and subvert old ideas of time and space.
-
Beta versions subvert the logic of industrial schedules and help consumers satisfy their desire to interact with makers. Beta implies questioning, self-criticism and openness to change. Don’t be overly attached to your ideas, be permeable, dissatisfied, restless. Definitive is not for ever. Only the beta state is permanent.
-
Abandon reductionist interpretations of the past. When analyzing present day data, think outside the boxes of common sense. Life produces mistakes and successes, learn from both. Go ahead, innovation requires courage, experimentation, learning and risk. And profit is the reward of risk.
-
Raise your thought giving their deeper meanings purposes. Business also exist to serve and improve the quality of people’s life. Produce communication that informs and forms. Openness, social responsibility and gratitude are strong currencies . They create a proven virtuous circle for business. The profit has not lost its importance. Just is not the only reason for the companies.
-
The advent of the digital age fragmented the labor market. Whether from the corporations they work in, or from their home-offices, as free-lancers, the baby boomers and generations X, Y or Z are required to build alliances and learn to operate in a network. Value today is in commitment to society, collaborative work, and the quality of what you and your allies deliver.
-
Intuition means to "see" with all your senses, to apply a watchful, comprehensive and decoding eye in the search for wisdom. Observation is the vantage point of intuition, revealing, anticipating, predicting and, not least of all, looking for answers in their usual abode: in the gaps invisibly connecting one event to another. The world needs intelligence and wisdom.
-
Usefulness is a subjective value that’s in direct proportion to a degree of satisfaction. Usefulness, therefore, translates into perception and so it is not in what you do, but in how what you do is perceived. Base yourself on the premises of this study to enhance the way others perceive what you do as being useful, and find in The Communication (R)evolution the knowledge needed to improve the life of the general population.
About the project
- #betrue
- #betrusted
- #bepart
- #thinkplural
- #thinkmobile
- #bebeta
- #thinkahead
- #thinkhigher
- #becollaborative
- #beintuitive
- #beuseful
Welcome to The Communication (R)evolution.
In 2013, Grupo RBS invited film maker Flavia Moraes to research the future of the communication sector. For 12 months Moraes visited innovation labs, advertising agencies, technology companies, and news and entertainment organizations in Porto Alegre, São Paulo, Rio de Janeiro, Los Angeles, San Francisco, New York, and Boston. Now you can become acquainted with other predictions and the views of some of the world’s most respected communication professionals on the information age.
- +360HOURS OF INTERVIEW
- 150interviewees